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Ad of the Day: KFC’s 14-minute Evil Dead-inspired film might give you nightmares


By Amy Houston, Senior Reporter

July 22, 2022 | 3 min read

Taking major inspiration from pretty much every B horror movie from the 70s and 80s, KFC has just dropped a 14-minute film to promote the release of its latest menu item – a limited-edition pizza with a base made of fried chicken.

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KFC's horror movie / NYSU

‘The Massacre’ tells the tale of a group of friends heading to the woods for a little rest and relaxation – or so they think. Once they arrive at their log cabin they attempt to order some pizza over the telephone, but after the late-night snack arrives things begin to take a darker turn.

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It’s an unconventional approach for the chain, but taps into the growing popularity of shows such as Stranger Things. The spot unashamedly plays homage to American filmmaker Sam Raimi, famed for his work on movies including The Evil Dead.

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The concept for the campaign came from Madrid-based agency PS21 and was directed by NYSU.

Premiering with a double screening on July 7 at Cinesa Proyecciones in Fuencarral, the ad will continue to be amplified via press and social media.

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KFC: The Massacre by PS21


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