Agency: PS21
Client: KFC
Date: Jul 2022
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Taking major inspiration from pretty much every B horror movie from the 70s and 80s, KFC has just dropped a 14-minute film to promote the release of its latest menu item – a limited-edition pizza with a base made of fried chicken.

‘The Massacre’ tells the tale of a group of friends heading to the woods for a little rest and relaxation – or so they think. Once they arrive at their log cabin they attempt to order some pizza over the telephone, but after the late-night snack arrives things begin to take a darker turn.