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By Amy Houston | Senior Reporter

July 6, 2022 | 2 min read

Film and advertising production network Revolucion has dropped an intense campaign that randomly collides Stranger Things, Mexican luchador El Santo and orange-colored snack Flamin’ Hot Cheetos.

The legend goes that back in the 1980s El Santo made a promotional tour around the United States, but when he got to Hawkins to fight a local hero things took a sinister turn.

El Santo 2

Until now the tapes have been kept under wraps, but thanks to Flamin’ Hot Cheetos, they have been revealed to the public for the very first time.

The spot is a joint effort between PepsiCo Mexico, Revolucion and Netflix, with post-production company Bitta Animation working on the special effects.

El Santo 3

Across the pond in London, Netflix got fans of the hit show excited with a scavenger hunt-turned-experiential campaign to promote season four.

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