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By Taruka Srivastava, Freelance journalist

June 30, 2022 | 2 min read

Guinness has shown how passionate Irish people are about the summer in its ‘Lovely Day For a Guinness’ campaign.

The lead film, created by AMV BBDO, begins with a group of friends shifting their pub garden table to chase the sunlight, which turns into a spontaneous adventure across the length and breadth of Ireland in an attempt to always stay in the sun – while enjoying a pint of Guinness, of course.

Molly Burdett at Spindle directed the spot. The campaign will be promoted across festivals this summer, including Forbidden Fruit, All Together Now, the Big Grill and the Galway Races.

Jeanette Levis, marketing manager at Diageo, said: “We are so proud to share this new Guinness ad, which captures a summer feeling like no other over a creamy, cold pint of Guinness. We are so excited for Guinness to make waves this summer with the campaign.”

Alicia Cliffe, art director at AMV BBDO, said: “The idea was based off of a truth that (almost) all of us share – when the shade catches up, we move into the sun. A really fun brief to work on with a great team.”

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