By Amy Houston, Senior Reporter

June 29, 2022 | 2 min read

Actor and former US Office star Rainn Wilson has offered his comedic touch to pet brand Kaytee’s latest commercial from creative agency partner Droga5.

‘Small In Show’ adopted a mockumentary style and saw Wilson enter his guinea pig Kenneth into the Westminster Kennel Club Dog Show – all in an effort to give a bigger stage to small animals.

Kenneth the Guinea Pig

Throughout the spot viewers witnessed the small pet being taken to a stylist, a trainer and a vet in preparation for his big moment. Sadly, bad news ensued as Wilson is told Kenneth will not be able to enter.

The film closed with the actor creating his own competition, the first-ever celebration of small animals and birds.

Kenneth the Guinea Pig2

As a pet nutrition brand, Kaytee hopes that this ad will communicate its 150+ years of expertise within the small animal care sector.

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Creative Works Brand Strategy Droga5

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