Author

By Amy Houston | Reporter

June 28, 2022 | 2 min read

McDonald’s Australia has teamed up with creative agency partner DDB Sydney to launch a fun campaign titled ‘Sauce Quest.’

A selection of six super-exclusive dips, including Cajun and Szechuan flavors, will be limited to around 100 per restaurant. Knowing that they would likely run out quickly, the fast-food chain has devised a quest so difficult that only the ‘true sauce lovers’ will be able to complete it.

SQ2

The digital scavenger hunt begins on the Golden Arches website with clue number one: search for a saucy product from an iconic Australian brand that rhymes with Fudgy Juggler.

From there, participants must follow the trail of splatters, cast over far-flung digital realms, to reach the saucey end. Winners may claim a giant secret stash of Szechuan or Cajun sauce before they hit restaurants.

Interested in creative campaigns? Check out our Ad of the Day section and sign up to our Ads of the Week newsletter so you don’t miss a story.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up
Creativity Brand

More from Creativity

View all