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By Amy Houston, Senior Reporter

June 28, 2022 | 2 min read

McDonald’s Australia has teamed up with creative agency partner DDB Sydney to launch a fun campaign titled ‘Sauce Quest.’

A selection of six super-exclusive dips, including Cajun and Szechuan flavors, will be limited to around 100 per restaurant. Knowing that they would likely run out quickly, the fast-food chain has devised a quest so difficult that only the ‘true sauce lovers’ will be able to complete it.


The digital scavenger hunt begins on the Golden Arches website with clue number one: search for a saucy product from an iconic Australian brand that rhymes with Fudgy Juggler.

From there, participants must follow the trail of splatters, cast over far-flung digital realms, to reach the saucey end. Winners may claim a giant secret stash of Szechuan or Cajun sauce before they hit restaurants.

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Brand Purpose Creative Works McDonald's

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