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Ad of the Day: Tinder taps LGBTQ+ artists to reinvent iconic memes


By Amy Houston | Reporter

June 23, 2022 | 4 min read

How many of these iconic viral moments can you remember? Dating app Tinder has recreated UK memes born from classic scenes – like pop star Alexandra Burke’s ’elephant in the room’ comments – and given them an artistic makeover.

With the help of Twitter sensation and former X Factor star Jack Remmington, Tinder has collaborated with five artists – Dom&Ink, Ashton Attzs, Andrew Ahern, Artist Named Nobody and Kxmolo – to recreate 10 of the GOAT memes as gifs to help LGBTQ+ singles spark meaningful connections with matches this Pride and beyond.

Tinder ad meme 2

Are these the most iconic memes?

“I’m constantly in awe of the imagination and tenacity of the LGBTQIA+ community – working alongside so many phenomenal creatives has been really eye-opening and so blooming fun,” noted Remmington.

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“Among us all, we know the power of memes when dating and so I think it’s amazing that Tinder is offering us more ways to spark a conversation and vibe check a match, through a language we get and love. We felt totally centered in this campaign, and I think it really shows in the outcome.“


Choosing the memes for the campaign was down to a panel made up of some of the most influential figures from the LGBTQ+ community, namely Bailey J Mills, Emile Morgan, Tori West, Mrs Potato Queen, Tanya Compas, Mishti Ali, Charlie Craggs, Remi Burgz and Ryan Lanji.

According to the dating app, a gif is sent every two seconds between matches in the UK and eight in 10 people from the LGBTQ+ community have revealed that humor is important when making the first move.

To coincide with the campaign, Tinder will make a donation to Raze Collective, an NGO that helps create cultural opportunities for LGBTQ+ artists.

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