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Technology Brand Strategy Influencer Marketing

Podcast: the influence economy


By Chris Sutcliffe | Senior reporter

June 24, 2022 | 2 min read

Influencers are big business. They're increasingly recognized as genuine change-makers by mainstream media, and they collectively make up one of the fastest-growing marketing channels.

The industry around them is increasingly specialized and wide-ranging. From a panel reflecting the breadth of that industry, we'll ask: what are the most exciting corners of that industry right now, and where's the smart work heading?

To discuss all that, senior tech reporter Chris Sutcliffe is joined by:

  • Robbie Murch, founder, Bump agency

  • Kineta Kelsall, senior director of training (social media), Jellyfish

  • Bea Iturregui, VP of brand partnerships, Cycle (Wasserman)

The panel discusses the following, to provide a holistic look at the influence economy in 2022.

  • What does the influencer-agency-client relationship look like in 2022?

  • To what extent do micro-influencers with relatively small audiences fit into clients' priorities - or do they solely focus on the biggest influencers?

  • Does the marketing industry expect influencers to be across all social platforms, or is it fine for them to only have one core platform?

  • From which platforms and emerging trends should we expect to see the next big influencers?

  • What is the best piece of influencer creative you can think of from the past few years?

Technology Brand Strategy Influencer Marketing

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Jellyfish is a marketing performance company for the platform world, where success demands a creative, multi-platform mindset. We help brands thrive, by navigating, connecting, and harnessing the platforms that drive growth.

We’re more than the same logo over every door. Our unique global structure combines platform understanding with tech, media, creativity, and data expertise. We make amazing things happen at the pace the platforms demand.

We’re proud to help shape the future of some of the world’s best brands - from ecommerce and CPG, to entertainment and gaming. Working with Uber, Netflix, Ebay, Amazon, Spotify, L’Oreal, Nestlé, Apple, ASOS, PlayStation and many more.

Our unique, decade-long, multi-region Google partnership delivers across GMP, Cloud, and Training. We’re a Salesforce Consulting Partner, and one of the industry’s most extensively certified teams across both Facebook and Amazon.

We know how important it is to find, develop, and deploy the best digital talent. So we’re equally passionate about giving our talent a platform to perform, which everyone can shape and make their own as they progress. From nurturing diverse new talent within our Jellyfish Academy, to investing in proprietary technology that can cast and connect the best teams, globally and seamlessly. If you want to find out more about our latest career opportunities - wherever you are in the world - do get in touch.

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Wasserman is a global sports, entertainment, and lifestyle marketing agency with expertise in creating connections between brands, properties, talent, and consumers.

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Marketing agency with a unique approach to understanding and communicating to Gen Z through music. From Kanye to Kickers, we help brands, agencies & labels understand where they sit in youth culture, and help translate your brand culture into Gen Z currency.

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