Podcast: the influence economy
Influencers are big business. They're increasingly recognized as genuine change-makers by mainstream media, and they collectively make up one of the fastest-growing marketing channels.
The industry around them is increasingly specialized and wide-ranging. From a panel reflecting the breadth of that industry, we'll ask: what are the most exciting corners of that industry right now, and where's the smart work heading?
To discuss all that, senior tech reporter Chris Sutcliffe is joined by:
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Robbie Murch, founder, Bump agency
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Kineta Kelsall, senior director of training (social media), Jellyfish
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Bea Iturregui, VP of brand partnerships, Cycle (Wasserman)
The panel discusses the following, to provide a holistic look at the influence economy in 2022.
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What does the influencer-agency-client relationship look like in 2022?
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To what extent do micro-influencers with relatively small audiences fit into clients' priorities - or do they solely focus on the biggest influencers?
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Does the marketing industry expect influencers to be across all social platforms, or is it fine for them to only have one core platform?
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From which platforms and emerging trends should we expect to see the next big influencers?
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What is the best piece of influencer creative you can think of from the past few years?
Content created with:
Jellyfish
Jellyfish is a marketing performance company for the platform world, where success demands a creative, multi-platform mindset. We help brands thrive, by navigating,...
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Wasserman
Wasserman is a global sports, entertainment, and lifestyle marketing agency with expertise in creating connections between brands, properties, talent, and consu...
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BUMP
Marketing agency with a unique approach to understanding and communicating to Gen Z through music. From Kanye to Kickers, we help brands, agencies & labels understand...
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