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Brand Purpose Martech Gaming

Massively multiplayer: why gamers are the ultimate marketing opportunity


By Chris Sutcliffe, Senior reporter

May 19, 2022 | 1 min read

All this week on The Drum we've been running our Gaming Deep Dive. Powered by the insights of the gamers among The Drum's journalists and The Drum Network's experts, we've been taking a look at the marketing opportunities around gaming.

Between the extension of gaming IPs beyond the games themselves, the rapid broadening of the gaming audience, and new tech that underpins opportunities to reach that audience, there are any number of reasons why marketers should be considering gaming audiences.

In fact, it could be that the brands that aren't considering advertising to gamers will find themselves all out of lives...

In this bumper-length episode, The Drum's senior tech reporter Chris Sutcliffe is joined by:

• Toni Pizza, senior producer at Jack Morton

• Eva Steiner, art director, Ogilvy

• Jon Goynshor, SVP, global head of partnerships, VMLY&R Commerce

• Rafe Blandford, chief product office, Digitas UK

Brand Purpose Martech Gaming

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Jack Morton

No one sets out to be average. No one aspires to be ordinary. Jack Morton is an award-winning global brand experience agency that exists to reimagine what an experience...

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Digitas UK

At Digitas, we harness the power of connection to make positive impact everyday. We have a relentless focus on creating connections to help our clients’ businesses...

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VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated...

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