Massively multiplayer: why gamers are the ultimate marketing opportunity

By Chris Sutcliffe | Senior reporter



The Drum Network article

This content is produced by The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business.

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May 19, 2022 | 1 min read

All this week on The Drum we've been running our Gaming Deep Dive. Powered by the insights of the gamers among The Drum's journalists and The Drum Network's experts, we've been taking a look at the marketing opportunities around gaming.

Between the extension of gaming IPs beyond the games themselves, the rapid broadening of the gaming audience, and new tech that underpins opportunities to reach that audience, there are any number of reasons why marketers should be considering gaming audiences.

In fact, it could be that the brands that aren't considering advertising to gamers will find themselves all out of lives...

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In this bumper-length episode, The Drum's senior tech reporter Chris Sutcliffe is joined by:

• Toni Pizza, senior producer at Jack Morton

• Eva Steiner, art director, Ogilvy

• Jon Goynshor, SVP, global head of partnerships, VMLY&R Commerce

• Rafe Blandford, chief product office, Digitas UK

Content created with:

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No one sets out to be average. No one aspires to be ordinary. Jack Morton is an award-winning global brand experience agency that exists to reimagine what an experience can be. We do that by pushing the boundaries of what’s possible in every format — virtual, live or hybrid.

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We are Digitas, a full service digital agency. Home of 400 diverse people united in the mission to use the power of strategy, data, technology, media and creativity to get our clients future ready. We get our clients future ready through our Experience Consulting, Products & Platforms, Customer Engagement and Digital Media capabilities. Underpinned by a culture of experimentation, making things happen and driving results. Part of Publicis Groupe, and a Leader in Gartner’s Magic Quadrant for Global Marketing Agencies, we’re proud to work with some of the world’s leading brands.

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VMLY&R COMMERCE is WPP’s end-to-end Creative Commerce Company. Built on the commerce expertise and scaled through VMLY&R’s connected brand promise, we help modern brands grow by unifying marketing strategies around commerce.

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