Nurses shame bosses for patronizing gifts in powerful PSA
ConnectRN, an online platform dedicated to helping nurses find work, has unveiled ‘Nurses Weak Gifts’ – a vow to exchange weak gifts with proper presents.
Nurses play a huge role in healthcare systems, but often they feel underappreciated and overworked. As Nurses Appreciation Week kicks off this Friday, many workers are shaming the frankly embarrassing gifts they have received from employers as ‘thanks’ for their service – a lollipop ‘for days that suck’ or pet rocks with the words ‘you rock’ on them.
The campaign, made in partnership with Mischief @ No Fixed Address, comes as a One Poll survey from ConnectRN found that 63% of nurses in America say the typical ways in which employers show their appreciation feel patronizing. Through a series of videos, ConnectRN is encouraging nurses to share a photo of their most ridiculous gifts on social media and tag ConnectRN. If they’re among the first 1,200 to submit, they’ll receive a gift box of scented candles, chocolates, tea and mugs from the online platform.
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‘Nurses Weak Gifts’ / Mischief
“We launched NursesWeakGifts to make the point that two years into the pandemic, nurses are working harder than ever and feeling underappreciated,” said Ted Jeanloz, chief executive officer at ConnectRN.
“Nurses are the backbone of the healthcare system, which would collapse without them. We at ConnectRN believe Nurses Week is a time to show nurses how much we appreciate them, and remind employers out there to take a beat and think about a thoughtful way to acknowledge their hard work.”
According to the organization, nine out of 10 nurses believe that nobody understands the work they do, and sadly 63% feel like they aren’t seen as ‘human’ by patients or doctors.
Mischief @ No Fixed Address creative directors Rapha Franzini and Rafa Beretta added: “Unfortunately, Nurses Week has become a running joke in the nursing community. We hope that by shining a light on pet rocks, coloring books and lollipops, things change. Our goal is that we don’t need to repeat this campaign next year.”