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Tinder debuts ads from newly- appointed creative agency

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By Amy Houston | Reporter

December 6, 2021 | 3 min read

Dating app Tinder has just dropped a brand-new campaign right in time for the holidays to assure its users that no matter how unique they are, there will always be someone who’s into them.

Negating the usual lovey-dovey banality of online dating ads, newly-appointed agency Mischief @ No Fixed Address has tapped into the gen Z mentality of dating more authentically.

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In celebration of Tinder’s exciting new explore feature, where swipers can navigate through profiles based on interests, the creative agency has released two light-hearted spots that highlight the niche interests of some of its users.

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Tinder's new ad by creative agency Mischief @ No Fixed Address

The series of ads celebrate the ones who like you just the way you are, weird quirks and kinks included. Into doing astral projection sitting on your living room floor or watching hot dumb people on reality TV shows? As the videos state, it’s not for everyone, but it is for someone.

“It’s beautifully fitting that we found the perfect partners in a dating app,” said Greg Hahn, co-founder and chief creative officer at Mischief @ No Fixed Address.

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“The Tinder team has ambitious creative goals, wants to make a stir, and – most importantly – are just incredibly warm and fun people. We’re so happy we’re in this for the long haul.”

‘You’re Not For Everyone’ will be supported by social media in the UK, with additional activations on TV and streaming services in the US.

On the partnership, Tinder’s chief marketing officer George Felix said: “Mischief’s work has been impossible to ignore. Their combination of strategic thinking and creativity produces work that cuts through. We wanted a partner that could help us show the world what’s new with Tinder ... and it didn’t hurt that they are fabulous human beings and collaborative partners.”

Tinder: You're Not For Everyone by Mischief @ No Fixed Address

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