LadBible’s ‘She is Someone’ campaign aims to raise awareness of sexual violence
Youth and social publisher LadBible is running a campaign on Europe’s largest digital billboard – which is in Manchester, close to Man United’s Old Trafford stadium – to coincide with Sexual Abuse and Sexual Violence Awareness Week (February 7-13).
The campaign coincides with Sexual Abuse & Sexual Violence Awareness Week
Designed by LadBible Group’s in-house team, the ‘She is Someone‘ creative is accompanied by the wider tagline ‘Daughter, Sister, Mother, Wife, Girlfriend, Friend’, which has been crossed out.
The activation follows social posts from the publisher that reached over 2.3 million people and support efforts to raise awareness of sexual violence towards women.
Maya Orr, director of marketing and comms at LadBible Group, said: “We understand that, as the biggest youth publisher in the world, our reach comes with a huge responsibility. We aim, wherever possible, to use our voice to tackle important issues such as sexual violence, which can happen to women of any age, as we know it has a huge impact on our audiences.”
The team at LadBible have worked in partnership with domestic violence charity Refuge on the activation to raise awareness and offer support to anyone in domestic danger, with a clear call to action encouraging anyone who may be worried to contact its helpline on 0808 2000 247 or visit www.nationaldahelpline.org.uk for support.
Ruth Davison, chief exec at the charity, added: “This is an opportunity for us to send a very strong message that domestic abuse is not OK, and to let women know how they can access help and support if they need it.
“We need radical culture change across society to challenge misogyny. The Independent Office for Police Conduct report last week showed just how widespread misogyny is, and it is time to stand up and call it out.”
Other organizations, including the Women’s Equality Party, have also spoken out against the misogyny uncovered in the IOPC report. Last week the WEP launched its own campaign, mimicking police warnings to display violent and misogynistic text messages sent by members of the Metropolitan Police Force.
