Marketing & the Marginalized Creativity

The Women’s Equality Party fakes police appeals to call out misogyny in the forces


By Ellen Ormesher | Reporter

February 7, 2022 | 4 min read

The Women’s Equality Party (WEP) has launched a campaign calling for an independent inquiry into misogyny within the Metropolitan Police.

It follows a damning report released last week from the police watchdog, the IOPC (Independent Office for Police Conduct), which uncovered “a culture of misogyny, harassment, racism and homophobia” within the force.

The investigation also led the watchdog to conclude the offensive acts of some individuals are not actually “isolated incidents” from just a “few bad apples,” but a problem throughout the service.


The campaign is based on real-life conversations between Met Police officers

As part of the report the IOPC revealed real-life WhatsApp and Facebook messenger conversations that took place between officers based primarily at Charing Cross police station.

These conversations make up the campaign by WEP, which launched on February 4 when the party placed boards in the Charing Cross Area mimicking police appeals for help from the public.

The boards contain the quotes, which read: “You ever slapped your missus?”

The second quote responds: “It makes them love you more. Seriously since I did that she won’t leave me alone. Now I know why these daft c**** are getting murdered by their sp*stic boyfriends. Knock a bird about and she will love you. Human nature. They are biologically programmed to like that s***.”

Met police

The board concludes: “Are you disgusted? Please phone the home secretary to demand a statutory inquiry into misogyny and radical overhaul of the police.”

The phone number of home secretary Priti Patel’s office is attached, along with the final message: “The police cannot stop violence and discrimination if they do not recognize it in their own ranks.”

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The Met had previously responded to the report with a statement apologising for the “appalling conduct” of its officers. However, alongside its campaign, the WEP is now calling for Patel to “radically overhaul” the police service and launch a statutory inquiry into misogyny in the forces.

The campaign was created internally, although the WEP has previously worked with London-based agency Quiet Storm.

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