The American singer will serve as the festive face for the brand as it offers US diners 12 days of deals from December 13 to Christmas Day itself.
Anyone making a $1 minimum purchase via the McDonald’s app during the period will receive a different free menu item each day, from a cheeseburger (Carey’s personal favorite) to chocolate cookies.
This is part of the brand’s Famous Orders series by Wieden + Kennedy, which ropes in celebrities such as BTS to promote its menu with the notion that there is something available for everyone, no matter how famous you are.
Carey said: “Some of my favorite memories with my kids are our family trips to McDonald’s, and of course, each of us has our go-to order. Mine is the cheeseburger, and I get it with extra pickles. Bringing together some of our favorite food from McDonald’s with my all-time favorite season is a holiday wish come true.”
Jennifer Healan, vice-president US marketing, brand content and engagement of McDonald’s USA, added: “Mariah goes with the holidays like ketchup and fries, so we couldn’t think of a better partner to help us celebrate the upcoming season. Just like McDonald’s brings people around the table with their favorite orders, Mariah’s music connects us all during this time of the year. We’re so excited to team up to bring even more holiday cheer to our fans.”
To cement association with the Queen of Christmas, festive-themed packaging has been designed in collaboration with the star.