To say that 2020 hasn’t played out as expected would be an understatement. The unprecedented (and largely unpredictable) events of the past year have disrupted practically every aspect of our lives.
For brands, the pandemic and subsequent restrictions have radically altered the trading landscape, forcing many businesses to adapt, pivot and innovate in the scramble to survive. Likewise, the entire concept of ‘customer experience’ has been upended dramatically, leaving many businesses scratching their collective heads as to how best service their customer base throughout the crisis.
Now, with a fresh year of uncertainty on the horizon, any clues or indications of what might be coming next would be a real advantage for brands in 2021. To help provide brand custodians with the expert foresight required, media monitoring and social listening platform Meltwater is bringing together global leaders from three overlapping sectors – PR, Marketing and Tech – for a special panel discussion as part of its Digital Summit event.
Taking place on 19 November, the panel will be moderated by Chris Sutcliffe, editor of The Drum Network, and will explore the future of customer experience post-Covid. Expert panellists will include Nadia Mohamed, marketing director, Mondelēz International; Olajumoke Bolu-Kujero, chief marketing officer, Jumia Nigeria; Rami Zahran, chief marketing officer, Saudi German Hospitals; and Tobi Ruth Adebekun, Communications, International, Snap Inc..
Other confirmed speakers at the Digital Summit event include Charlotte West, executive director, Lenovo; Graham Biggs, corporate communications director, BMW Group UK; Howard Yu, professor of management and innovation, IMD Business School; Mike Blake-Crawford, strategy director at Social Chain; and former-MP Chuka Umunna, now an executive director at Edelman UK.
They say luck is preparedness meets opportunity, so if you're eager to invest in your own good fortune, my advice is to sign-up for Meltwater’s Digital Summit and learn how some of the world's leading marketing minds are preparing their own brands for whatever comes next. It promises to be a great event, full of up-to-the-minute insights from genuine experts in their fields. I’m really looking forward to it.