Welcome to Socially Challenged, in association with The Drum Awards for Social Media, a weekly series featuring some of the brightest minds in the industry offering their advice to brands and social media managers on how best to build an engaged audience.
The latest episode features Lisa Hale, head of social media for Specsavers who returns this year as one of the jurors for the awards.
In this installment, Hale offers her take on audience building through social media, how to decide which platforms to choose to focus that audience engagement, what a brand should do when it faces a backlash and her own expecations of this year‘s entries to the awards.
In the previous installment, Digitas' James Whatley took on the Socially Challenged questions, which can be viewed here.
Future episodes of Socially Challenged will feature interviews with renowned consultant Matt Navarra and Tim Armoo, chief executive of FanBytes, among other jurors for this year's awards.
For more information on The Drum Awards for Social Media, see the official website including the list of this year's jurors. Deadline for entry is 10 September.