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By Stephen Lepitak | -

August 6, 2020 | 2 min read

Welcome to Socially Challenged, in association with The Drum Awards for Social Media, a new weekly series featuring some of the brightest minds in the industry offering their advice to brands and social media managers on how best to build an engaged audience.

The first episode features James Whatley, Digitas UK's strategy partner who also runs the Five Things on Friday newsletter (which sometimes even goes out on a Friday), and is also one of the jurors for this year's awards.

He offers his take on what annoys him most in social media, his favourite account to follow, his main advice for brands aiming to build a social media audience following, what any social media manager should do when they face unexpected backlash, how brands choose which social movements to support or comment on and what he is looking forward to seeing from entries to this year's awards.

Future episodes of Socially Challenged will feature interviews with renowned consultant Matt Navarra, Specsavers' head of social media Lisa Hale and Tim Armoo, chief executive of Fan Bytes among other jurors for this year's awards.

For more information on The Drum Awards for Social Media, see the official website including the list of this year's jurors. Deadline for entry is 10 September.

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Digitas UK

We are Digitas, a full service digital agency. Home of 400 diverse people united in the mission to use the power of strategy, data, technology, media and creativity to get our clients future ready. We get our clients future ready through our Experience Consulting, Products & Platforms, Customer Engagement and Digital Media capabilities. Underpinned by a culture of experimentation, making things happen and driving results. Part of Publicis Groupe, and a Leader in Gartner’s Magic Quadrant for Global Marketing Agencies, we’re proud to work with some of the world’s leading brands.

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