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Digital Transformation Festival day 2 highlights – featuring Accenture, Adobe and TfL

Accenture Interactive boss Brian Whipple was the headline speaker on day two as The Drum's Digital Transformation Festival continued.

The head of the consultancy juggernaut sat down for an exclusive fireside chat in New York, in which he looked back on a decade of digital transformation, discussed the marketing industry's adoption of technology and set out the thinking behind his recent guest edit of The Drum magazine. Catch up now if you missed it.

Other day two streaming highlights included:

A no-holds barred discussion exploring whether AI, data and tech are making us more (or less) creative

A look at what collaborative tools mean for creatives with Alex Hayward, director of strategic development at Adobe, and Transport for London's head of design, Jon Hunter

A screening of 'The highways and by-Waze', a film created in association with Waze looking at what the navigation app means for the relationship between brands and consumers.

Along with the streaming sessions, is continuing to play host to an array of new editorial content. Today’s features included a deep dive on how the Plastic Bank is battling poverty with blockchain, an interview with SAP’s CMO on rewriting marketing strategy in a pandemic, and a look at the new skills marketers need to develop with input from Snap and IBM chiefs.