Apple Arcade homepage takeover brings cross promotion to a new level
Apple has let loose characters from its video game subscription service on its main website in a major cross-promotion effort designed to boost sales of Apple Arcade subscriptions as well as MacBook’s, iPads and iPhones.
Apple Arcade homepage takeover takes cross promotion to a new level
The idiosyncratic approach saw Apple’s staid product pages enlivened by the colourful antics of Sonic the Hedgehog running rings around a MacBook Pro, while another samurai character models a pair of AirPods and a robot drops in on the iPhone 11.
Elsewhere a group of characters are seen taking a break from videogames to watch some television by sitting around an Apple TV 4K.
The animated action brings a bit of fun to Apple’s marketing efforts and illustrates well the broadening ambition of the tech giant to become a services provider not just a hardware supplier.
Apple recently reported record-breaking first-quarter results in which iPhones, wearables and services combined to drive quarterly revenue to $91.8bn, the highest ever and a 9% rise in the same period a year ago.
Apple Arcade launched in March last year, offering over 100 video games across mobile, desktop and Apple TV.
Content created with:
Apple
Find out more