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Apple Arcade homepage takeover brings cross promotion to a new level

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By John Glenday, Reporter

February 3, 2020 | 2 min read

Apple has let loose characters from its video game subscription service on its main website in a major cross-promotion effort designed to boost sales of Apple Arcade subscriptions as well as MacBook’s, iPads and iPhones.

Apple Arcade

Apple Arcade homepage takeover takes cross promotion to a new level

The idiosyncratic approach saw Apple’s staid product pages enlivened by the colourful antics of Sonic the Hedgehog running rings around a MacBook Pro, while another samurai character models a pair of AirPods and a robot drops in on the iPhone 11.

Elsewhere a group of characters are seen taking a break from videogames to watch some television by sitting around an Apple TV 4K.

The animated action brings a bit of fun to Apple’s marketing efforts and illustrates well the broadening ambition of the tech giant to become a services provider not just a hardware supplier.

Apple recently reported record-breaking first-quarter results in which iPhones, wearables and services combined to drive quarterly revenue to $91.8bn, the highest ever and a 9% rise in the same period a year ago.

Apple Arcade launched in March last year, offering over 100 video games across mobile, desktop and Apple TV.

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