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US Presidential Election Marketing

The Economist gears up for US election with newsletter and podcast


By John Glenday, Reporter

January 17, 2020 | 2 min read

The Economist is positioning itself as the go-to source of US election coverage with the launch of a weekly ‘Checks and Balance’ newsletter and podcast designed to promote considered debate.

The Economist

The Economist gears up for US election with a newsletter and podcast

Condensing the magazine’s finest output in digestible chunks, the newsletter will be issued each Friday evening in the US, complete with a personal introduction from US editor John Prideaux together with subscriber-only polling analysis from its data team.

The podcast meanwhile will take the form of a weekly 30-minute discussion chaired by Prideaux New York bureau chief, Charlotte Howard, and Washington correspondent, Jon Fasman.

Prideaux said: “In 2020 Americans will be facing one of the most important elections in US history. Through content in our ‘Checks and Balance’ newsletter and podcast, we aim to give our readers and listeners fair-minded analysis in what will be an emotionally charged media environment. Although the reporting from our US-based correspondents will be local, the election coverage will put what is happening in an international context, which is what our audience expects from The Economist.”

The twin editorial salvos will be accompanied by a marketing campaign designed to boost readership and subscribers as audience interest peaks in the run-up to the presidential election scheduled for 3 November.

This will encompass a mix of social media marketing and cross-promotion in The Economist itself.

US Presidential Election Marketing

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