Creative Works of the Week: Progressive and New York Lottery Christmas
For the next few weeks, The Drum will be doubling up on Creative Work of the Week, giving campaigns from our regular Creative Works roundup and from our Christmas and holiday roundup dual billing.
Progressive ads named work of the week
On the holiday front, the New York Lottery activated a group of woodland creatures to help return a lottery ticket to a park ranger.
In the spot by McCann NY, a ranger drives by and gives another ranger a Christmas gift of a lottery Scratch-Off ticket. As she drives off, the ticket flies out of her bag and into the forest. Luckily for her, there’s a bit of magic in the air. A rabbit rescues the ticket and works together with a few other furry friends and together, they make their way through a snowy winter landscape to ensure the ticket ends up right where it belongs.
Animated critters also featured prominently in the second work of the week in Progressive’s cheeky insurance ads from Arnold Worldwide.
In a Snow White-style fantasy, a woman prances through her flower shop, watering smiling animated flowers as birds flitter about her head. A mop says he will clean up the place before opening while a water spot says gleefully that it will put someone on crutches.
A second spot finds a diner with animated creatures celebrating the fun that goes on with the staff and customers – until a cheery grease fire brings everyone back to reality.
The two spots highlight Progressive’s small business insurance.
Both campaigns earned enough votes from The Drum’s readers to be named the Creative Works of the Week.
Make sure to view our latest Creative Works roundup and vote for your favorite spot from around the globe to help find next week’s winner. And don’t forget to visit the Creative Works page to see the latest creative campaigns from Europe, Asia and the Americas.
For The Drum's Christmas coverage, see our latest roundup here.