Progressive: advert-body-1 by Arnold Worldwide
- Location:
Arnold Worldwide designed the two spots to recognize the challenges that small business owners face and how Progressive is there to protect you through these realities and get your business back on track.
This insight comes to life in two spots: 'Good Morning!' featuring a flower shop and an employee injury and 'Lunchtime' featuring a small diner and grease fire. Both play with an animated fairytale-like intro that is interrupted with an abrupt slap into reality when an employee slips in a flower shop and a grease fire occurs in a diner.
‘Good Morning!’ depicts a jubilant flower shop owner, happily watering flowers and twirling-throughout her small business. All seems perfect, until the fairytale-like story turns reality, as an employee is rolled out on a stretcher from slipping on a puddle.
‘Lunchtime!’ shows a booming, classic diner inhabited by satisfied customers ` dancing animated characters. Like ‘Good Morning!’, this story quickly turns to reality, as a grease breaks out in the kitchen, leading to an evacuation of the restaurant.
Two of the most common commercial claims are represented – slip and falls, and fires.
Credits
Client: Progressive
Val Bettini, EVP Managing Director
Agency: Arnold Worldwide
CCO: Icaro Doria
EVP/ECD: Sean McBride
SVP/CD: Nate Donabed
SVP/CD: Josh Kahn
Sr. AD: Wes Dorsainvil
Copywriter: Becky Brinkerhoff
Sr. Producer: Nicole Hollis-Vitale
Asst. Producer: Danielle Balanov
Head of Production: Zamile Vilakazi
Head of Business Affairs: Danielle Ivicic
EVP Managing Director: Val Bettini
SVP/Marketing Director: Gail Felcher
Marketing Manager: Crissy Cavallaro
Sr. Project Manager: Christina Troy
Production:
Production Company: O-Positive
Director: David Shane
Executive Producer: Ralph Laucella
Line Producer: Jason Reda
Director of Photography: Gyula Pados
Editorial:
Editorial Company: Rock, Paper, Scissors
Editor: Carlos Arias
Asst. Editor: Ashley Tantillo
Executive Producer: Eve Kornblum
Producer: Julianne Cort
Animation:
Animation Studio: Passion Pictures
Animation Director/Creative Director: Andy Martin
Executive Producers: Belle Palmer / Debbie Crosscup
Head of Production: Mike Turoff
Producer: Yvette Farmer
Visual Effects / Finishing:
VFX: Brickyard Filmworks – Boston
Lead VFX: Gina Downing
VFX Artists: Dave Waller / Jimi Simmons / Paul Connor
Head of Production: Ellen Schmitt
Asst. Producer: Brenna Williams
Color Correction
Company 3 - NY
Colorist: Tim Masick
Audio
Soundtrack Boston
Sound Design & Mix: Mike Secher
