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New York Lottery: Special Delivery by McCann NY

Agency: McCann NY
Date: Nov 2019
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The holidays are a special time for the New York Lottery. It’s the time of year when there’s something special in the air — when anything seems possible, including winning.

To announce this year’s seasonal Scratch-Off Games, the New York Lottery and McCann New York enlisted a group of woodland animals to deliver a little holiday magic to an enchanting wildlife reserve in a film titled, 'Special Delivery.' The story begins as a beloved park ranger loses her Scratch-Off on her way home for the holidays. But luckily for her, there’s a bit of magic in the air. A rabbit rescues the ticket and works together with a few other furry friends. Together, they make their way through a snowy winter landscape to ensure the ticket ends up right where it belongs.



Eric Silver, North American Chief Creative Officer

Sean Bryan & Tom Murphy, McCann New York Chief Creative Officers

Mat Bisher, Executive Creative Director

Jason Ashlock & Dominick Baccollo, Group Creative Directors

Colby Spear, Senior Writer

Pedro Sampaio, Senior Art Director


Nathy Aviram, Chief Production Officer

Tamara Lecker, Senior Producer

Eric Johnson, SVP Executive Music Producer

Dan Gross, Integrated Music Producer


Scot Beck, EVP Executive Account Director

Caroline Fuller, VP, Account Director

Molly Vossler, Account Director

Ellery Gitkin, Account Executive


Laura Frank, SVP Group Strategy Director

Creative | Production | Editorial | VFX: The Mill

Director: Ben Smith

Executive Producer: Zu Al-Kadiri

Producer: Hillary Thomas

Production Supervisor: Georgina Castle

Production Coordinator: Emily Stave, Esther Montgomery

Editor: Ryan McKenna

Production Support: Goutham H, Utkarsha Shinde

Shoot Supervisor: Ed Boldero, Alek Vacura

2nd Unit Director: Alex Clark

2D Lead Artist: Tim Crabtree

3D Lead Artist: Ed Boldero

Animation Lead: Katie Yancey

2D Artist: Roxy Zuckerman, Daniel Thuresson, Dag Ivarsoy, Abby Riegel, Rakesh Venugopalan, Evan Langley, Renjith Raveendran, Prajeesh Chaliyam, Basabendu Sarkar, Sandeep Kumar Singh, Yogesh Sarwa, Jiten Harkhani, Vinod Gopinathan

3D Artist: Matthew Choy, Jeremy Ramirez, Sophie Quagebeur, Daniel Stern, Danny Garcia, Ryan Federman, Elizabeth Hammer, Lalida Karnjanasirirat, Victor Duncan

Matte Painting: Rasha Shalaby, Gillian George, Bill Lu, Andy Wheater

Animation: Jacob Bergman, Justin Tirado, Randy Link, John Fielding, Gustavo Gonzalez, Melik Malkasian, Matt Connolly

Design: Alex Clark

Motion Graphics: Joakim Ekstrom

Art Department: Kevin Diaz, Valerie Chernysh


Colour: The Mill

Colourist: Matt Osborne

Group Colour Director: Dee Allen

Associate Colour Producer: Blake Rice

Production Coordinator, Colour: Jessica Amburgey

Colour Assist: Brandon Phillis

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