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Creative Works of the Week: América Television and Bombas


By Ellen Ormesher, Senior Reporter

November 20, 2019 | 2 min read

For the next few weeks, The Drum will be doubling up on Creative Work of the Week, giving campaigns from our regular Creative Works roundup and from our Christmas and holiday roundup dual billing.

For our weekly roundup, many of our reader's tuned into Circus Grey's ad for Peruvian television network América Television.

'Beto & Elena' is a three-minute spot that tells the story of Beto, the main character of De Vuelta al Barrio, the most popular series on Peruvian television, and Elena, a fan of the TV series. Through its storytelling, the film shows us the intimate relationship viewers can have with their favourite shows. The spot also features a cover of the 80's Peruvian pop-song, 'Fantasy'.

America Television: Beto & Elena by Grey

By America Television

Overall Rating 5/5

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On the holiday end, the NYC-based independent film and content studio Bindery's work for sock brand Bombas had viewers feeling fuzzy.

The spots shine a light on how Bombas socks are the most comfortable socks in the history of feet; and also the best gift in the history of the holidays.

In two 30-second spots, we are introduced to three families who take uncomfortable holiday moments to new heights. There’s an aunt whose obsessive doting on her dog makes for an interesting dinner; a dad with a penchant for peculiar family photoshoots; and a grandma who shows up to her son’s house with a surprise guest.

Digerati by Bindery

Overall Rating 5/5

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Both earned enough votes from The Drum readers to be named the Creative Work of the Week.

Make sure to view our latest Creative Works roundup and vote for your favorite spot from around the globe to help find next week’s winner. And don’t forget to visit the Creative Works page to see the latest creative campaigns from Europe, Asia and the Americas.

For The Drum's Christmas coverage, see our latest roundup here.

Creative Creative Work of the Week Creative Works

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