America Television: Beto & Elena by Grey

Agency: Grey
Date: Nov 2019
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'Beto & Elena' is a three-minute spot that tells the story of Beto, the main character of De Vuelta al Barrio, the most popular series on Peruvian television, and Elena, a fan of the TV series.

Through its storytelling, the film shows us the absolute essence of what happens between viewers and their favorite TV series.

The spot has been launched with an 80s music hit called Fantasy, a famous Peruvian pop song that comes alive again in the cover version of Arianna Fernandez.


Client: América Television

CMO: Jacques Aragonés

Brand Manager: Ana Paola Mazuelos

In-house Art Director: Mauricio Torres

Pr Manager: Mariana Ibarcena

Agency: Circus Grey

CEO: Pedro José de Zavala

CCO: José Luis Rivera y Piérola

Executive Creative Director: Charlie Tolmos

Creative Director: Yasu Arakaki / Rodrigo Melgar

Head Account Manager: Zinka Mendoza

Account Director: Jackeline Sztrancman

Account Supervisor: Vanessa Ortega

Account Executive: Alejandra Cardenal

Head of Production: Renzo Talavera

Group Executive Producer: Claudia Alvarez

Assistant Producer: Ximena Rojas

Production Company: Rebeca

Director: Manuel Oxenford

Executive Producer: Alejandro Noriega

Production Manager: Karen Nolte

Assistant Producer: Maria Fernanda Mendoza

1st Camara : Eduardo Bezerra

2nd Camara: Renato Arestegui

DOP: Julian Amaru Estrada

Gaffer: Lander Torres

Focus Assistant: Nicolas Lastschenko

Camara Assistant: Carlos Ezeta

Video Assistant: Sergio Peña

Data Manager: GianCarlo Segovia

Art Director: Coco Miranda

Additional Production: Oh Margot

Art Producer: Cecilia Herrera

Custome Designer: Claudia Mansillas

Make up Artist: Nery Romero

Casting: Zebra

Off Line/ Editing: Rossana Samanamud/Makaco

On Line / VFX: Makako

Color Grading: Gamma Post House

Colorist: Gino Amadori

Sound and Music Designer: Zumba

Cover Lead Singer: Arianna Fernández

Original Music: Fantasy by Autocontrol

Production America Television

Head of production Estela Redhead

General Manager and Series Scriptwriter: Gigio Aranda

Executive Producer: Cristian Rocha

Director of Photography: Carlos de la Cadena

Art Producer: Elena Ibarra

Costume Designer: Mónica Passapera

Make-up Artist: Edith Ávila

Make-up assistant: Erika Alata

Make-up assistant: Andrea Escobedo

Other Credits: Carlos Wilson, Rómulo Peralta, Bruno Fernández, Marcos Pilco

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