The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Agency: Bindery
Date: Nov 2019
Your Vote
Overall Rating
Opps, please vote again
43 votes

NYC-based indie film and content studio Bindery is behind a new holiday campaign for sock company Bombas. The spots shine a light on how Bombas socks are the most comfortable socks in the history of feet; and also the best gift in the history of the holidays.

In two 30-second spots, we are introduced to three families who take reminiscent uncomfortable holiday moments to new heights. There’s an aunt whose obsessive doting on her dog makes for an interesting dinner; a dad with a penchant for peculiar family photo shoots; and a grandma who shows up to her son’s house with a surprise guest.

The DTC brand wants people to know that Bombas socks are the most comfortable holiday gifts — for the most uncomfortable holiday moments.


Director: Raúl B Fernández

Founder: Greg Beauchamp

Executive Producer: Carter Collins

Executive Producer: Andrea Theodore

Producer: Drew Toresco

Creative Director: Paul Spelman

Chief Brand Officer: Randy Goldberg

Chief Creative Officer: Aaron Wolk

VP, Content: Jessica Krantz

Copywriter: Sam Bartos