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McDonald's Christmas tale of a little girl and Archie the Reindeer


By Imogen Watson, Senior reporter

November 16, 2019 | 3 min read

'Archie the Reindeer' is the star of McDonald's 2019 Christmas ad - a heartwarming tale of a young girl called Ellie and her imaginary friend.

McDonald's Christmas ad 2019

McDonald's Christmas ad 2019

The animation opens with Ellie banging on the door of her sister Jenny's bedroom, begging her sister to play a game of 'reindeers.'

Uninterested in playing kiddy games with her younger sister, Jenny slams the door on her. Dejected by her sister's rejection, the Ellie runs out to the garden, where she meets Archie, an animated mini-reindeer.

Soon they form a close bond, doing everything together as they prepare for Christmas. She is seen feeding Archie from a plate of carrots with a sign that reads 'don't touch' and a bag of McDonald's 'Reindeer treats.'

As they sit in the kitchen, Ellie calls out to her dad that she needs more reindeer treats. Just as they get dressed to go, Jenny finds a picture that Ellie has drawn of the sisters playing reindeer together.

She decides to join, and the whole family set off to McDonald’s to buy more. When the dad gives Ellie more reindeer treats, she says "what about Archie" and the animation dissolves into real-life.

The viewer then discovers that Archie is, in fact, Ellie’s dog dressed up in a tutu and reindeer antlers - who the little girl had been playing a game of reindeers with.

Discussing the Christmas campaign, Ben Fox, marketing director, McDonald’s UK and Ireland said: “We’re proud of the role we play in getting the nation 'reindeer ready' each Christmas and this year is no exception. We’re celebrating the magic of Christmas through the eyes of Ellie, an imaginative little girl, in an advert which illustrates scenes recognised by parents across the country, as the whole family comes together to get Reindeer ready. We hope the public enjoy Ellie and Archie’s adventure as much as we do.”

Adding to this, Chaka Sobhani, chief creative officer, Leo Burnett London said: “This campaign celebrates the power of a child’s imagination which comes even more to life at Christmas time. Kids have that incredible ability to embrace the magical side of Christmas and see wonder where we struggle to especially when teenagers. We hope this Christmas tale of a little girl and her tutu-wearing dog warms the heart and gets the country Reindeer Ready.”

The advert will premiere on Sunday (17 November) during ITV’s flagship show, I’m a Celebrity Get Me Out Of Here.

McDonalds: Reindeer Ready by Leo Burnett

By McDonalds

Overall Rating 5/5

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