McDonalds: Reindeer Ready by Leo Burnett
- Location:
'Archie the Reindeer' is the star of McDonald's 2019 Christmas ad - a heartwarming tale of a young girl called Ellie and her imaginary friend.
The animation opens with Ellie banging on the door of her sister Jenny's bedroom, begging her sister to play a game of 'reindeers.'
Uninterested in playing kiddy games with her younger sister, Jenny slams the door on her. Dejected by her sister's rejection, the Ellie runs out to the garden, where she meets Archie, an animated mini-reindeer.
Soon they form a close bond, doing everything together as they prepare for Christmas. She is seen feeding Archie from a plate of carrots with a sign that reads 'don't touch' and a bag of McDonald's 'Reindeer treats.'
As they sit in the kitchen, Ellie calls out to her dad that she needs more reindeer treats. Just as they get dressed to go, Jenny finds a picture that Ellie has drawn of the sisters playing reindeer together.
She decides to join, and the whole family set off to McDonald’s to buy more. When the dad gives Ellie more reindeer treats, she says "what about Archie" and the animation dissolves into real-life.
The viewer then discovers that Archie is, in fact, Ellie’s dog dressed up in a tutu and reindeer antlers - who the little girl had been playing a game of reindeers with.
Credits
Leo Burnett
Chief Creative Officer: Chaka Sobhani
Creative Director: Pete Heyes
Creatives: Gareth Butters
Board Account Director: Bethany Watts
Account Director: Jessica Lyons
Senior Account Manager: Robert Ellen
Account Manager: Laura Taylor
Account Executive: Gabriella Kaas
Account Executive: Sophie Hedgley
Head of Planning: Max Keane
Senior Planner: Adriana Ferran
Planner: Linnea Berglund
Project Director: Emily Green
Head of TV Production: Graeme Light
McDonald’s Brand Team
Marketing Director for Brand Experience and Media: Ben Fox
Marketing Manager: Hannah Pain
Campaign Assistant: John McClure
Campaign Assistant: Joe Light
McCafé
Head of Marketing, Food & Beverages: Michelle Graham-Clarke
Marketing Manager: Tom O’Neill
Senior Brand Manager: Jodie White
Campaign Assistant: Kamelya Ozten
PR
McDonald’s Head of Campaigns: Louise Page
PR Agency: Red Consultancy – Sophie Kinsella – Account Director
Social Team
Social Media Editor In Chief: William Bonaddio
Social Media Manager: Ashleigh-Jayne O’Connell
OMD
Associate Director: Laurence Ruthven
Client Leadership: Grant Beckley
Production Company Animation – Passion Animation Studio
Director: Againstallodds
Executive Producer: Debbie Cross
Head of Production: Mike Turoff
Producer: Sibylle Preuss
Production Assistants: Paige Sullivan, Honor Martin
Production Company Live Action - Outsider
Framestore Producer: Sian Jenkins
Director: James Rouse
Producer: Benji Howell
eBook
Writer and illustrator: Alex Latimer
Music Company: SIREN
Music Producer: Sean Craigie-Atherton
Composer: Alex Baranowski