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BBC Creative brings 2019 general election to life in BBC coverage launch


By Imogen Watson, Senior reporter

November 15, 2019 | 3 min read

As the impending general election looms closer, the BBC Creative has unveiled a film to launch election coverage on the BBC.

BBC election coverage

BBC election coverage

A general election like no other, comprehending the ins and out of the political landscape right now is hard enough for political experts, let alone regular folks. And while the BBC has made many general election campaigns in its time, Helen Rhodes, executive creative director at BBC Creative, said there has never been "one like this, but this isn’t like any other general election."

Positioning itself as the translator, the BBC claims to offer the most comprehensive and complete coverage of the parties and election campaigns.

In the coming weeks, the British broadcaster will be busy documenting all that goes on, with a programme of various election coverage lined-up, providing in-depth analysis and reporting throughout the run-up to polling day.

The BBC's coverage includes 'BBC Election 2019' results night, presented by Huw Edwards, the Andrew Neil Interviews, special BBC iPlayer programmes and extended coverage on BBC Parliament. The election will also be covered across BBC news channels, including BBC Breakfast and BBC Newsnight, as well as its radio channels. The BBC will also have its first digital election reporter, Joe RIdy.

To bring these programmes to life for viewers, BBC Creative has created a new film, centred around different No.10 doors - alluding to the prime minister's permanent residence at 10, Downing Street.

The film reflects the BBC's editorial strategy that positions itself as always on the side of the audience, at a time when they need it the most.

The film puts the power in voters’ hands, showing a diverse range of families across different communities, all with one commonality; they look to the BBC for informed and impartial news.

Discussing the film, Christine Woodman, portfolio head of marketing, BBC News & Current Affairs said: “The work represents individuals and families across the UK – the people we, the BBC serve."

Running until the vote, Woodman said: "A BBC brand trail is supported with content promotion to navigate our audiences to our digital content and big live events. It will run across BBC TV, radio and digital media and will reach younger audiences on Snapchat, Instagram and Facebook," she added.

Rhodes added: "With emotions running high, rather than add to the noise we wanted to say something calm and reassuring that only the BBC could say. It was a challenging but rewarding campaign to create in a short amount of time, but I’m really proud of the work and the team behind it.”

The campaign will play out on the BBC television channels, network radio stations, social media channels, and digital footers and newsletters.

BBC: General Election by BBC Creative


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