BBC: General Election by BBC Creative

As the impending general election looms closer, the BBC Creative has unveiled a film to launch election coverage on the BBC.

A general election like no other, comprehending the ins and out of the political landscape right now is hard enough for political experts, let alone regular folks. And while the BBC has made many general election campaigns in their time, Helen Rhodes, executive creative director at BBC Creative said there has never been "one like this, but this isn’t like any other general election."

Positioning itself as the translator, the BBC claims to offer the most comprehensive and complete coverage of the parties and election campaigns.

In the coming weeks, the British broadcaster will be busy documenting all that goes on, with a programme of various election coverage lined-up, that provides in-depth analysis and reporting throughout the run-up to polling day.

The BBC's coverage includes 'BBC Election 2019' results night, presented by Huw Edwards, the Andrew Neil Interviews, special BBC iPlayer programmes and extended coverage on BBC Parliament. The election will also be covered across BBC news channels, including BBC Breakfast and BBC Newsnight, as well as its radio channels. The BBC will also have its first digital election reporter, Joe RIdy.

To bring these programmes to life for viewers, BBC Creative has created a new film, centred around different No.10 doors - alluding to the prime minister's permanent residence at 10, Downing Street.

The film reflects the BBC's editorial strategy that positions itself as always on the side of the audience, at a time when they need it the most.

The film puts the power in voters’ hands, showing a diverse range of families across different communities, all with one commonality; they look to the BBC for informed and impartial news.