Kevin the Carrot in Leafy Blinders showdown for Aldi Christmas spot

Kevin the Carrot has reprised his role as Aldi’s Christmas mascot in the form of a 70-second bout of veggie violence.

Airing tomorrow on ITV at 17:30 the Christmas teaser finds Kevin confront an angry bunch of Brummie sprouts led by Russell Sprout as the ‘Leafy Blinders’ gang seeks to turn their orange nemesis into a salad.

At the root of this confrontation is boiling anger among the Brummie battalion at being left languishing at the bottom of the Christmas dinner pecking order, prompting them to try and bring Kevin down to size with a grater.

Sean McGinty, marketing director at Aldi UK, said: “We’re all thrilled to see Kevin back on our screens again, getting up to his usual tricks. Kevin’s popularity grows every year and he’s becoming something of a national treasure! Kevin’s magical Big Top is the perfect environment to showcase the amazing quality of the Aldi Christmas range of food and drink this year.”

Dave Price, executive creative director of McCann Manchester, said: “I happen to know Kevin was very nervous ahead of his performance this year, but my word, who would have thought he was so talented? He puts on an amazing performance. There’s a great deal of quality on display here that will keep your mouth watering in the run-up to Christmas.”

Kevin the Carrot has become a staple dish in Aldi’s Christmas fare since his first appearance in 2016.

Click on the Creative Works box below to see the work in full.

Overall Rating
4/5 Vote

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.