Aldi: Leafy Blinders by McCann UK
- Location:
Supermarket Aldi's latest spot sees the return of the ever-popular Kevin the Carrot. The nation’s favourite carrot will be returning to screens on Thursday 7 November at 5.30pm on ITV.
The 70-second film follows on from Aldi’s Christmas teaser which aired last Friday (1 November), in which Kevin finds himself in hot water with an angry gang of brussels sprouts. New character Russell Sprout, and his Brummy gang of ‘Leafy Blinders’, are boiling with rage about Kevin and his family of carrots stealing the show as the star Christmas vegetable.
This year’s advert begins with the sprouts gathering round Kevin to teach him a lesson. They’ve heard he’s planning on putting on a massive Christmas show and they want to put a stop to it. Luckily Kevin manages to escape the sprouts’ clutches with the help of Tiny Tom and deliver his ‘Christmas Spectacular.’ Katie and the kids make a reappearance, along with a whole cast of new characters.
Credits
Client Company: Aldi UK
Client Name and Job Title: Sean McGinty, Marketing Director and Ian Lewis, Marketing Manager at Aldi UK
Creative Agency: McCann UK
Executive Creative Director: Dave Price
Creative Director: Neil Lancaster
Creative Team: Clive Davis and Andy Fenton
Planning Director: Jamie Peate
Senior Account Director: Laura McKinlay
Account Director: Jane Colbeck
Senior Account Managers: Josie Campbell and Kim Cleaver
Agency Producers: Lucy Moore
Production Company: Stink
Directors: Psyop - Todd Mueller and Kylie Matulick
Media Planning and Buying Agency: UM Manchester
Editor: Marshall Street - John Mayes
Post-production: Psyop
Audio: Wave - Parv Thind
Music: SixtyFour Music
