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Branding Marketing

Brand USA and United Airlines agree to travel sponsorship pairing


By John Glenday, Reporter

November 5, 2019 | 2 min read

Brand USA is going places after alighting on United Airlines to carry the destination marketing organisation around the world as part of a sponsorship agreement with the carrier.


Brand USA and United Airlines agree travel sponsorship pairing

The multi-year tie-up will see United Airlines become the official global airline sponsor of Brand USA in addition to becoming the sole airline sponsor of Brand USA’s upcoming IMAX film, ‘Into America’s Wild’, premiering in February.

Christopher Thompson, president and CEO of Brand USA commented: "Our sponsorship with United Airlines grew out of our mutual passion for sharing America's treasures with the international travel community. Together, we are determined to find creative solutions that impact global travel to the United States.

“Travel decisions are increasingly influenced by entertaining content and compelling stories. With no shortage of narratives, Brand USA and United Airlines have the right resources and marketing innovation to elevate the position of the U.S. in the worldwide travel sector."

The partnership will ensure that Brand USA messaging will be taken to more than 350 global destinations via 5,000 daily flights; including Iceland, Tahiti and South Africa.

Brand USA has previously partnered with Spotify to allow travellers to experience America through its music.

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