ShortsTV, a short movies channel, has claimed it has almost doubled the number of subscribers in the past six months along with 90% returning subscribers.
The platform which launched in India in partnership with Tata Sky, said moving forward, it is focusing on developing and providing the audiences the content that is free of advertising.
ShortsTV has further partnered with brands such as Royal Stag’s Barrel Select for revenues in India to stay ad-free. At a global level, ShortsTV partnered with Virgin Atlantic and Play Station.
In an interview with Best Media Info, Carter Pilcher, chief executive, ShortsTV, explained the aggressive expansion plans of the company and about how the subscription fee of ShortsTV is 30% cheaper than the major OTT players such as Netflix.
He said: “We have tested in the United States the beta version of the app. It has 3,500 short movies, which equals 900 hours. We are testing the iOS version and developing the android version of the app. We are planning to launch the full thing in the US at the beginning of February. We hope to launch it in India by April or May.”