The Drum Awards Festival - Official Deadline

-d -h -min -sec

OTT Digital Technology

ShortsTV aims to remain ad-free as subscribers double in six months

Author

By Taruka Srivastav, Reporter

October 30, 2019 | 2 min read

ShortsTV, a short movies channel, has claimed it has almost doubled the number of subscribers in the past six months along with 90% returning subscribers.

ShortsTv to unveil app for iOS and Android to strengthen presence in India

ShortsTv to unveil app for iOS and Android to strengthen presence in India

The platform which launched in India in partnership with Tata Sky, said moving forward, it is focusing on developing and providing the audiences the content that is free of advertising.

ShortsTV has further partnered with brands such as Royal Stag’s Barrel Select for revenues in India to stay ad-free. At a global level, ShortsTV partnered with Virgin Atlantic and Play Station.

In an interview with Best Media Info, Carter Pilcher, chief executive, ShortsTV, explained the aggressive expansion plans of the company and about how the subscription fee of ShortsTV is 30% cheaper than the major OTT players such as Netflix.

He said: “We have tested in the United States the beta version of the app. It has 3,500 short movies, which equals 900 hours. We are testing the iOS version and developing the android version of the app. We are planning to launch the full thing in the US at the beginning of February. We hope to launch it in India by April or May.”

OTT Digital Technology

More from OTT

View all

Trending

Industry insights

View all
Add your own content +