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Diwali creative round up: the best work from brands during India's festival of lights

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By Taruka Srivastav, Reporter

October 28, 2019 | 4 min read

Diwali, or Deepavali, is the Hindu festival of lights celebrated every year in autumn, giving brands a chance to appeal to people by showcasing their creativity at a key cultural moment to create resonance.

Diwali creative round up: the best work from brands during India's festival of lights

Diwali creative round up: the best work from brands during India's festival of lights

Below is a round-up of some of this year's campaigns - so open the advertisements and be delighted with the festivities. Vote for the ones which best strike your emotional chords.

Make sure you also review and vote for the latest Creative Works for EMEA and the US as well.

Samsonite: #DiwaliKaSafar (Journey during Diwali)

By Samsonite

Overall Rating 5/5

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Samsonite on Diwali explores a number of travel enablers through its #DiwaliKaSafar (Journey during Diwali) campaign.

The campaign is conceptualized by Autumn Grey and showcases four travel enablers, Balbeer, Snighdha, Mohan and Tapas and their story of missing their own Diwali while busy making others' holiday happen.

vivo: #HarDilRoshan (Every Heart Lights Up)

By vivo

Overall Rating 4/5

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Vivo portrays a friendship that was still innocent and away from societal boundaries in its Diwali #HarDilRoshan (Every Heart Lights Up) campaign.

The campaign was created by Autumn Grey to showcase a world through the eyes of two kids, Dhruv, a middle-class boy, and Aman, son of a laundry man. This story shows us how children have an innocent perspective not yet conditioned by society. Their bond faces the mirror of society on Diwali. Their friendship is a representation of relationships beyond societal boundaries.

#SalaryBeforeDiwali

Overall Rating 4/5

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Axis Bank's #SalaryBeforeDiwali , a campaign conceptualized by Autumn Grey showcases a young employee’s dreams for his family and a series of unfortunate events erode into his savings. When all seems to be lost, his salary gets credited to his account before Diwali and makes him have a happier and brighter Diwali.

Acko General Insurance Limited: #LetsReverse by Leo Burnett

By Acko General Insurance Limited

Overall Rating 3/5

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Acko General Insurance urged consumers to help #LetsReverse the effects of pollution caused by firecrackers during Diwali by not taking their car out on the next day of Diwali.

‘Diwali hai, Badi manao’ (Its Diwali, make it big) by FCB Ulka

Overall Rating 5/5

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Reliance Fresh and Smart in its Diwali campaign, ‘Diwali hai, Badi manao’ aimed to empower the customer to celebrate Diwali in a deeper and thoughtful way.

Each film showed a unique way in which Diwali can be made really big. Be it by changing the tradition of only the women cooking, rekindling love, treating friends like family, or breaking religious barriers by including everyone in the Diwali celebration.

Good Gets Better

Overall Rating 2/5

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Aao Manaaye Tanishq Wali Diwali (Come Let's Celebrate Tanishq Diwali)

Overall Rating 3/5

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Indian jewelry brand Tanishq highlighted the importance of tradition and showcasing how different families are surprising their loved ones with Tanishq jewelleries.

advert-body-1 by Tonic Worldwide

Overall Rating 2/5

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Aditya Birla Group urged millennials to celebrate inclusivity and #BlurTheBoundaries. Conceptualized & executed by Tonic Worldwide, Aditya Birla Group's latest Diwali campaign tells an insightful story of celebration and inclusion through Facebook Thumbstoppers.

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