vivo: #HarDilRoshan (Every Heart Lights Up)

Vivo with an idea of capturing real emotions, decided to tell a story through a friendship that is still innocent and away from societal boundaries.

The campaign is conceptualized by Autumn Grey and showcases world from the eyes of two kids, Dhruv, a middle-class boy, and Aman, son of a laundry man. This story shows us how children have an innocent perspective not yet conditioned by society. Their bond faces the mirror of society on Diwali. Their friendship is a representation of relationships beyond societal boundaries.

This campaign is a reminder for us that only when inclusion becomes a key part of our celebration can we ensure #HarDilRoshan on Diwali.