Acko General Insurance Limited: #LetsReverse by Leo Burnett

Acko General Insurance has launched a new digital campaign that urges consumers to help #LetsReverse the effects of pollution caused by firecrackers during Diwali by not taking their car out on the next day of Diwali.

Firecrackers are an integral part of Diwali celebrations and while there's been a growing movement towards green crackers, how we want to celebrate Diwali is still a personal choice. The campaign proposes a practical solution and encourages people to not drive their car the next day to reduce the pollution in the air.