Subway ends 10-month CMO search with hire of Carrie Walsh
Walsh joins from arts and crafts retailer Michaels Stores, where she was the senior vice-president of marketing since 2016. Her resume also includes a three-year stint as the chief marketer of Pizza Hut and various senior roles at PepsiCo.
She has been tasked with devising the company’s North American marketing and advertising strategy, as well as defining global brand standards and strategies across international markets.
Carrie Walsh joins from Michaels Stores
The marketer takes the Subway brand reins from Ampersand marketer Roger Mader, who took on the role of interim chief marketing officer in January.
Tripodi, a veteran with experience leading brands at the likes of Mastercard, Bank of New York and Coca-Cola, ended his full-time career with a three-year run at the sandwich franchise. He departed in December 2018.
Walsh joins the company alongside Robin Seward, who has been named senior vice-president of marketing strategy and planning. The former Schlotzsky's chief marketing officer will be responsible for all US planning, including sponsorships, partnerships, menu 'architecture' and design.
The latest marketing news and insights straight to your inbox.
Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.Sign up
Subway has also hired Aidan Hay as vice-president of operations for North America and Bill McCane as vice-president of global development.
Trevor Haynes, Subway’s chief executive, said: "We are thrilled to have such dynamic, industry leaders join the Subway team, adding to an already impressive roster of talent here in Milford and across the globe.
“I look forward to their expertise in helping us build upon our unwavering commitment to provide every guest with a great experience, and every franchise owner with the tools for success."
Content created with:
Subway is the world's largest submarine sandwich chain with more than 44,000 locations around the world. We've become the leading choice for people seeking quick, nutritious meals that the whole family can enjoy. As we continue to grow, we are guided by our passion for delighting customers by serving delicious, made-to-order sandwiches.Find out more