Digital Transformation

Tissot, Reliance Foundation, Dream 11, Myntra get behind NBA India Games

By Taruka Srivastav | Reporter

NBA

|

Modern Marketing article

October 3, 2019 | 4 min read

The NBA ahead of its India Games 2019 featuring the Sacramento Kings and the Indiana Pacers has named Reliance Foundation as the headline strategic partner.

As a strategic partner, Reliance Foundation through its Education and Sports for All (ESA) initiative and the NBA will invite a stadium full of boys and girls from participating Reliance Foundation Jr. NBA schools in Mumbai to attend “The NBA India Games for Reliance Foundation ESA”.

Tissot, Reliance Foundation, Dream 11, Myntra get behind NBA India Games

Tissot, Reliance Foundation, Dream 11, Myntra get behind NBA India Games

Fantasy game brand Dream11 will use the NBA India Games with the aim to drive consumers to the official NBA India Fantasy Game on Dream11 and will support the NBA India Innovation Summit 2019 which takes place tomorrow (October 4th).

Sports drink brand Gatorade will serve as the presenting partner for the pregame warmups before both games. Meanwhile, Harman with its brand JBL, will be a part of the NBA India Innovation Summit.

The music streaming platform Jio Saavn will host three curated NBA India Games playlists in three different languages (English, Hindi and Tamil) on its platform.

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Online clothing brand Myntra will offer fans a chance to buy authentic NBA and limited-edition NBA India Games merchandise on its platform. While, Sap will be the league’s official business analytics partner and will be integrated into the NBA India Innovation Summit 2019.

Pharmaceutical brand ACG also joins the roster and will support an NBA India Coaches clinic led by coaches from the Kings and Pacers for more than 100 coaches from across India. It will also support the first NBA India Innovation Summit.

Meanwhile, Nike will offer fans a chance to buy Pacers and Kings jerseys. Nike will also conduct fan engagement activities during the quarter breaks where select winners will receive Nike merchandise.

Tissot, as the NBA’s official watch and timekeeper will host meet-and-greets with NBA Legends for select guests around the NBA India Games. Meanwhile, Visit California will create unique content to promote The NBA India Games 2019 and highlight the state of California as a sporting destination.

NBA India managing director Rajesh Sethi said: "This roster of world-class partners for the first NBA India Games illustrates the growth of basketball and the NBA brand in India. We thank our partners for joining us on this historic event, and we look forward to working with them to activate in unique ways to create unforgettable NBA experiences for our fans across the country.”

NBA is further promoting its first ever match in India with hip hop and graffiti.

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