NBA promotes its first ever match in India with hip hop and graffiti

The National Basketball Association (NBA) has unveiled its NBA India Games 2019 campaign with the aim to promote first ever NBA match in India on October 4th and 5th.

The campaign film titled #NBAInMyBackyard opens with two life-sized blimps of Sacramento Kings and Indiana Pacers players being manoeuvred by an army of fans for a game. The film concludes with the players towering over Mumbai to depict their entrance to the market.

The campaign will run across TVC, traditional out-of-home, radio, digital and on ground engagement avenues and integration.

The on-ground engagements will include graffiti artists such as NME, Mooz, Minzo and Dexter painting the walls of the city with their interpretation of the campaign.

Meanwhile, Indian hip-hop artists such as Brodha V, Shah Rule, Madurai Souljour, Meba Ofilia and Frennzy, each representing backyards across north, south, west and north-east India will compose an original soundtrack representing the campaign.

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