Flipkart has claimed that it recorded two times sales growth on the first day of its The Big Billion Days (TBBD), compared to last year’s opening day sales, as the number of transacting customers from tier II, III, IV cities doubled.
Kalyan Krishnamurthy, chief executive, Flipkart in a statement said: “There is no doubt that e-commerce has not only lifted consumer sentiment but has also driven the industry to set new benchmarks. Affordability and value-driven themes clearly are the pulsating chords for India and Bharat. We are in the centre of it all and are able to serve the ecosystem for their unique needs"
Flipkart's rival Amazon, has claimed that it has clocked its biggest opening day sale ever as a result of participation from smaller towns.
A company statement said that it saw the single-largest day of Prime sign-ups, with 66% of Prime members shopping in 24 hours coming from tier II and tier III towns. The company added that 91% of new customers were from smaller cities.
Amit Agarwal, senior vice-president and country head, Amazon India said: "Whether it is the Diwali festival season or any other shopping event, the primary objective for us is to add as many new customers as we can and convert the existing customer into Prime members. We are relevant to customers, no matter the macroeconomic conditions."
Flipkart recently unveiled Hindi interface with the aim to drive 200m customer engagements.