Amazon's main rivals secretly funding critical 'grassroots' campaign

It has come to light that Amazon's main rivals - Walmart, Oracle and mall owner Simon Property Group - are secret funders of a 'grassroots' campaign that has been highly critical of the e-commerce giant.

The nonprofit group is called 'Free and Fair Markets Initiative' whose mission is to raise awareness of Amazon's business dealings.

Since it launched 18 months ago, 'Free and Fair Markets Initiative' has accused Amazon of stifling competition and innovation, endangering the lives of its warehouse workers, data breaches and an over acceptance of government subsidies.

At its launch, it claimed to have grassroots support from average US citizens. According to reports from the Wall Street Journal, this was not the case, and Walmart, Oracle and Simon Property Group are in fact secret funders behind the campaign.

All three have struggled to compete with the e-commerce giant, which has taken the world by storm with convenience - offering a service that can quickly deliver a database of products at the click of your finger.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.