What do your customers want from you? The age old question which marketers have been chasing since the dawn of commerce will take center stage as The Drum teams up with Microsoft Advertising to bring you The Future of Marketing is Customer Experience, a panel with industry experts from leading brands and agencies, during Advertising Week New York.
The fusion of data and AI with marketing is building the future. For many companies, focus has always been on getting that sale, and customers are a mere afterthought. The importance of how customers interact with your brand - their experience - is immeasurable, and this panel will show you why.
The power of AI: allowing you to put the customer first
Moderated by The Drum's founder and editor-in-chief Gordon Young, in conversation with Geoff Colon, head of Microsoft Advertising Brand Studio, The Future of Marketing is Customer Experience will take a deep dive into how today’s marketer can leverage the power of AI and modern technologies to serve the needs of an ever-more-demanding customer. Today’s tech is bringing us closer than ever to our customers and creating experiences that keep them coming back for more is the trick to strong marketing. The panel will explore how customer experience aligns with the marketer of the future, how marketers should think about developing customer trust and much more - it’s not one to miss out on.
How can a focus on your customer change your approach to marketing? And how can audience behavioral data be leveraged to fuel new marketing experiences? All this is integral to the future of marketing – and this will get a front row seat at The Drum’s very own pop up pub The Drum Arms, which is crash landing in NYC next week.
The important stuff
Where: The Drum Arms at McHale's Bar & Grill, 251 W 51st Street, New York
When: Wednesday, September 25, 2019, 3pm-4pm