TikTok Campaign Technology

Influencers get behind TikTok and Conservation International for #SaveOurOceans challenge


By Taruka Srivastav, Reporter

September 4, 2019 | 3 min read

TikTok has partnered with Conservation International, to launch the #SaveOurOceans challenge with the aim to raise awareness to protect oceans.

Shailene Woodley, Katy Hedges get behind TikTok and Conservation International for #SaveOurOceans challenge

Shailene Woodley, Katy Hedges get behind TikTok and Conservation International for #SaveOurOceans challenge

As part of the agreement, TikTok users are being urged to showcase their support for ocean conservation through their short videos. For every video uploaded with the hashtag #SaveOurOceans, TikTok will donate $2 to Conservation International to help save 3,000 square kilometers of ocean (up to $100,000).

#SaveOurOceans is a global campaign and users from countries and regions including: the US, the UK, France, Spain, Italy, the Netherlands, India, Japan, Hong Kong, Macau, Taiwan, Malaysia, Indonesia, Singapore, Thailand, Vietnam, the Philippines, Turkey, MENA, South Africa, Brazil, Mexico, Colombia, Argentina and Chile can participate.

According to the official statement, the UN estimates that the ingestion of plastic kills 1 million marine birds and 100,000 marine animals each year. Scientists predict that the weight of ocean plastics will exceed the combined weight of all of the fish in the seas by 2050.

Furthermore, global influencers like Visitearth, Hannah Snow, Katy Hedges, Shailene Woodley, as well as local content creators like Miss Fuji the Shiba Inu, Samuel Liew among others are participating as well.

Conservation International chief marketing officer Anastasia Khoo said: "By 2050, there will be more plastic than fish in the world’s oceans. TikTok offers an imaginative platform that has the power to both educate and inspire users to take action.

That's why we are partnering with TikTok and its global communities to address one of the world’s most pressing environmental challenges and to together, inspire a creative, call to action around protecting our oceans for a better future."

Bryan Thoensen, head of content partnerships, TikTok said: “TikTok's global community allows users to showcase and enjoy creative, everyday moments through video. We’re thrilled to partner with Conservation International on the #SaveOurOceans challenge, which empowers our community to creatively show their commitment to clean oceans and raise awareness for the importance of protecting a global resource,”

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