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Finance Marketing

Associated Bank talks local investment in ‘Your Money Works Here’ campaign


By John Glenday, Reporter

August 27, 2019 | 2 min read

Associated Bank has reaffirmed its financial commitment to people, businesses and communities across the US Midwest with the rollout of a new marketing campaign across the region.

Associated Bank

Associated Bank hits the road for ‘Your Money Works Here’ campaign

‘Your Money Works Here’ communicates how money invested with the financial institution remains in the local area to be redistributed throughout the region, furthering the economy of the Midwest in the process.

Christopher Piotrowski, executive vice president and chief marketing officer at Associated Bank, said: "The word 'here' represents where we belong, the experiences we share and what we take pride in; to us, 'here' is community. Through the 'Your Money Works Here' campaign, we're able to show how we're investing our customers' money in the things they care about – like their neighbours and businesses nearby – rather than sending it somewhere else.

“Consumers choose brands that share their values, and for this reason, the campaign showcases how Associated invests money back into the people and places they care about most. Associated Bank offers all of the same products and digital services as the big banks; yet our size and Midwest presence allow us to provide daily, direct interactions with our customers.”

As part of its promotional efforts, Associated Bank has lined up two television commercials which will air from August through to 2020, supported by a mix of print, billboard, direct mail and digital programming displayed throughout Wisconsin, Illinois and Minnesota.

You can watch the first TVC here on YouTube.

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