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CNN’s Courageous Studios and Hulu team to help ‘Shape the Future’ for Women's Equality Day


By Kyle O'Brien, Creative Works Editor

August 22, 2019 | 4 min read

United States history too often notes the achievements of men and overlooks those of women. CNN’s brand studio Courageous Studios and Hulu are teaming up to help right that wrong, presenting a statue installation to bring attention to Women’s Equality Day.

Shape the Future

Shape the Future installation in NYC / Getty Images for WarnerMedia

‘Shape the Future’ statue installations will go up Monday, 26 August in Atlanta, Boston and San Francisco, to coincide with Women’s Equality Day, which commemorates the adoption of the 19th amendment to the US constitution guaranteeing all women in the US the right to vote.

In each of these cities, there is a huge disparity in the number of statues honoring men and women throughout history, and this activation seeks to spotlight how women’s contributions in history are left uncelebrated.

The activation will feature an equal number of male and female statues in each city to commemorate the accomplishments of women in US history. The statues are mirrored and set at different angles, so people can see themselves in these representations, as well as see others from assorted perspectives.

In Atlanta, there are 62 statues total with 56 honoring men and only six featuring women. In Boston, there are 64 statues total with 57 honoring men and only seven featuring women. In San Francisco, there are 72 statues total with 68 honoring men and only four featuring women.

To close the disparity, the installations will feature additional statues to make representation equal in each city.

This is the second installment of this statue parity activation, which kicked off in New York City in June at the Flatiron Plaza and was visited by thousands of people. That installation helped promote Hulu’s The Handmaid’s Tale, season three, as well as called attention to the disparity in New York of 145 statues for men and only five for women.

Courageous Studios has worked with a number of brand partners over the past few years to create unique experiential events. In conjunction with the ‘Shape the Future’ event, this work is being formalized with the introduction of Courageous Events, a dedicated team within the studio focused solely on marrying storytelling with production capabilities to bring key cultural moments to life and connect with audiences in new ways.

Michal Shapira, senior vice-president, head of content partnerships, news (CNN, HLN, Great Big Story) and Courageous Studios, said: “Courageous is able to leverage its storytelling expertise to film and then distribute content from events across WarnerMedia’s ecosystem, allowing marketers to reach a much broader audience than just in person, day-of.”

The installations can be seen for one day only, 26 August from 8am-8pm, in Atlanta at The Plaza at Peachtree Center, in Boston at Faneuil Hall, and in San Francisco at the Ferry Building.

See photos of the New York City installation by clicking the Creative Works box below.

Hulu: Shape the Future by Courageous Studio

By Hulu

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