Amazon has lent a helping hand to small and medium-sized enterprises wishing to grow their sales via the e-commerce portal with the release of a new suite of 150 separate tools and services designed to aid third-party sellers.
The toolkit includes a raft of new functionality such as Target Inventory Levels and Sold by Amazon to assist smaller sellers in stock management, an acknowledgement that 58% of gross physical merchandise sales went made by SMEs in 2018.
Other functionality includes a ‘Seller University’ to help partners find relevant educational content as well as price management tools and access to a range of reports and analytics.
Nicholas Denissen, Amazon vice-president of small business, said: “Small and medium-sized businesses are the lifeblood of the economy, and we are committed to empowering them. As part of our dedication to supporting independent retailers, we have thousands of employees around the globe who work hard on their behalf, developing tools and services to help them grow their sales in Amazon’s stores. Ultimately, our success depends on their success.”
Amazon states that it will spend over $15bn on new tools, services, infrastructure, programs and people this year.
In recent months Amazon has come under fire for prioritising sales of its own wares at the expense of others, evidenced by the launch of its Amazon Commercial brand.