Marketing measurement specialists DoubleVerify have turned to Tanzil Bukhari, Google’s former head of agency development, to serve as its EMEA managing director.
Based in Double Verify’s London office, Bukhari will be tasked with powering expansion across Europe with a particular focus on Russia and the Nordics while also cementing existing relationships with brands, agencies and media platforms.
Bukhari commented: “Global brands continue to address the issues of fraud, brand safety and viewability within their campaigns, and how they impact marketing effectiveness and business outcomes. I’m excited to leverage my deep experience in programmatic and digital media to help accelerate DV’s growth across Europe.”
Mark Pearlstein, chief revenue officer atDoubleVerify added: “As the issues of quality and performance have grown more vital and complex, hiring a proven leader like Tanzil ensures we can better align and address the needs of our agency and brand customers, globally.”
Bukhari boasts over two decades of media industry experience including a stint as head of DoubleClick Ad Exchange for northern and central Europe during which he launched DoubleClick AdX in EMEA.
Twitter's MoPub partnered with Pixalate and DoubleVerify to combat mobile ad fraud on its exchange at the start of the year.