With 17.2% of butterfly species endangered in the UK, Herbal Essences has created billboards embedded with wildflower seeds, in a bid to increase habitats for the insects to flourish in.
Recognising that, like bees, butterflies are pollinators that play a major role in controlling the population of certain plants and insects, Herbal Essences has created billboards with a purpose.
Located across different locations in London, including Kentish Town, Old Street and Clapton, the posters are designed with over 3,000 detachable leaves. Each leaf is filled with wildflower seeds which passers-by are encouraged to plant at home. The hair brand hopes to grown 36,000 wildflowers through via the project.
When planted, wildflowers grow to provide nectar and pollen which are highly attractive to butterflies. Therefore, through the initiative, Kew Gardens hopes to combat the depleting population.
Herbal Essences recently announced a partnership with Royal Botanic Gardens, Kew. To celebrate Herbal Essences' bio-renew partnership with Kew Gardens, the sensually provocative haircare brand has brought back its iconic in-shower moment - updated for today's natural-conscious consumer.