Digital Transformation Wimbledon Jaguar

Ocean Outdoor secures Wimbledon live-broadcast rights with Jaguar Land Rover sponsorship

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By John Glenday | Reporter

June 28, 2019 | 3 min read

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Ocean Outdoor has secured the rights to live-stream the Wimbledon Championships this July, including a live broadcast of both finals, in a partnership deal with The All England Lawn Tennis Club and BBC Sport.

Wimbledon

Ocean Outdoor secures Wimbledon live-broadcast agreement

The deal will see Ocean air both the men’s and women’s singles finals on wi-fi enabled screens at specially built ‘fan zones’ within Westfield Stratford City and Westfield London Square, supported by a UK-wide diet of daily highlights and real-time scores, all of which will be sponsored by Jaguar Land Rover.

Ocean's head of content and sponsorship, Kevin Henry, said "This is ground-breaking content for out-of-home and guarantees exposure for the Championships across our portfolio. The partnership allows Ocean to broadcast both live games and highlights which will be sponsored this year by Jaguar, official car of The Championships, Wimbledon."

The Championships will screen across Ocean’s outdoor network in nine cities from 1 to 14 July with Jaguar branding appearing in a 60-second loop.

Ocean, which last year acquired Forrest Media, has already made its first forays into live-streaming by carrying fashion shows for designer Victoria Beckham as well as Formula E race coverage.

Digital Transformation Wimbledon Jaguar

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Ocean Outdoor

Having created the Digital Out of Home (DOOH) category in 2005, Ocean has pioneered, driven and established DOOH to be the engaging media channel that it is today, accounting for circa 50% of all OOH spend. Ocean delivers an advertising channel that exceeds the traditional OOH market through merging the inherent branding strengths of OOH and enhancing through location, audience, research, data and unique technology. Ocean is the pioneer in DOOH advertising technology, leading a new wave of creative solutions through its Ocean Labs division including proprietary solutions such as Vehicle Detection Technology, SimplyFi (Wi-Fi Sponsorship), LookOut Facial Detection Technology and Augmented Reality Ocean sees digital marketing, in all its forms, as a companion, not a competitor. The most progressive of modern marketers is one that understands the combination of the accuracy and accountability of digital, and the impact, trust & fame building abilities delivered by the overtness of out-of-home, is a winning formula in today’s cluttered advertising market.

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